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ZTE launches STAR 1 and Blade series

By Ian Chee - on 23 Oct 2014, 8:48pm

ZTE launches STAR 1 and Blade series

ZTE aims to provide all Malaysians with affordable smartphones that don’t skimp on quality. With that in mind, the ZTE STAR 1 was launched earlier today, along with four other ZTE Blade series smartphones.

The STAR 1's key strength, ZTE said, is its imaging capabilities. Claimed to be comparable to a DSLR, the STAR 1 boasts features such as:

  • 4cm macro shooting ability for you to capture super-macro shots,
  • Clarity+ imaging technology, which creates HD photos at your fingertips, and
  • Dual-color temperature flash, which improves white balance and effects of your pictures.

Aside from these features, you will also find a Qualcomm Snapdragon 400 processor, an 8MP rear camera, a 5MP front camera, 2GB of RAM, 16GB of internal memory, and a 2,300mAh battery inside the ZTE STAR 1.

Jacky Zhang, CEO of ZTE Device, Asia Pacific and Commonwealth Independent States (CIS) speaking at the launch.

“Malaysia is one of the biggest potential markets in the region.  ZTE has focused on B2B business sector in the past. But now, we are ready to establish our brand in the retail market, and we are confident that our product will suit consumers’ needs,” said Jacky Zhang, CEO of ZTE Device, Asia Pacific and Commonwealth Independent States (CIS).

Malaysia is the first country in the region to receive the ZTE STAR 1. Other countries in the region to follow are Thailand, Hong Kong and Indonesia.

Alex Yee, Head of ZTE Malaysia’s Terminal Division, presenting the ZTE STAR 1's features.

Speaking at the launch, Alex Yee, Head of ZTE Malaysia’s Terminal Division said, “The STAR 1model is a high-quality smartphone designed with an understanding of today’s lifestyle requirements at an affordable price of RM1,088. It will be available to all Malaysians throughout Peninsula Malaysia and Sabah.”

Also launched today were the ZTE Blade Vec Pro, Blade V5, Blade L2, and Blade G Lux, which are priced at RM788, RM688, RM488, and RM388, respectively.