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Wiko says “Bonjour” to Malaysia with three smartphone models

By John Law - on 28 Jan 2016, 5:16pm

Wiko says “Bonjour” to Malaysia with three smartphone models

Ken Ang, Business Development Director, Wiko Malaysia, holding up the Wiko Fever and Highway Pure 4G.

Wiko isn’t a brand name that the Southeast Asian region would be familiar with, but that's about to change because the company has officially set up an office here. Wiko first set up shop on the other side of the world in Marseilles, France, back in 2011. Since then, the French-based company steadily branched out to its European neighbors, starting with England in 2014, and then Belgium just last year.

In a move to start off 2016, the company has made an unprecedented decision of entering into the Southeast Asian market, with Malaysia as the first country in its sight.

To make their presence in the Malaysian market official, Wiko will be bringing in three different smartphone models: the Lenny 2, the Highway Pure 4G Swarovski Edition, and the Fever.

The Lenny 2 is an entry-level smartphone.

The Lenny 2 is the entry-level option of the three, and at RM299, the Lenny 2 is as affordable as a smartphone with a 5-inch FWVGA (854 x 480) display gets. Compared to the Highway Pure 4G and the Fever, the Lenny 2 is equipped with barebone hardware specifications.

Below is a brief list of the Lenny 2’s hardware:

  • 1.3GHz quad-core SoC
  • 1GB RAM
  • 8GB internal storage (expandable up to 64GB via microSD)
  • 5-inch IPS FWVGA display (854 x 480)
  • 5MP rear camera
  • 2MP front-facing camera
  • Dual SIM (1x nano SIM, 1x Micro SIM) 4G LTE
  • Android 5.1.1 Lollipop
  • Weight: 156g
  • 1,800mAh Li-Po battery

The Highway Pure 4G will be released in Malaysia with a special Swarovski edition.

At 5.1 mm, the Highway Pure 4G (top) is one of the slimmest mid-range smartphones that we've ever held (lightest too!).

Wiko’s second phone, the Highway Pure 4G, is actually the more interesting phone of the trio. As mentioned before, Wiko will be bringing a special Swarovski edition of the Highway Pure 4G into the Malaysian market, but what really makes the phone stand out is just how thin and light the phone really is. Compared to the Lenny 2 and Fever, the Highway Pure 4G is only 5.1 mm thick and weighs in at only 98 g, thus making it the thinnest and lightest mid-range smartphone that consumers can obtain in the current market.

It’s some pretty decent hardware as well, as you can see from the short list below:

  • 1.2GHz Qualcomm Snapdragon 410 SoC
  • 2GB RAM
  • 32GB internal storage (no expandable storage)
  • 4.8-inch AMOLED HD display
  • 8MP rear camera
  • 5-inch front-facing camera
  • Single nano SIM 4G LTE
  • Android 5.0 Lollipop
  • Weight: 98 g
  • 2,000mAh Li-Po

Unlike the Lenny 2, the Highway Pure 4G actually comes with a slightly bigger price tag of RM999, a price which is still considered quite steep for a mid-range smartphone. By comparison, Xiaomi’s Redmi Note 2 is only going for RM649, and also offers significantly more powerful hardware.

Wiko's Fever is perhaps, the smartphone among the three that is best suited for the consumer looking to strike a balance between power and elegance.

The second star of the trio, the Fever, isn’t as thin or as light as Highway Pure 4G, but from our time with it, it was actually quite clear that this phone was basically the workhorse of the lot.

Measuring in at 8.3 mm and weighing at 143 g, the Fever is a phone with many simple features to offer to the consumer who’s on the prowl for something that strikes a balance between elegance and functionality.

It comes with a myriad of relatively impressive hardware, such as a Full HD 5.2-inch IPS display with a pixel density of 424 pixels per inch (PPI), a 13MP rear camera sensor made by Sony, and a 5MP front-facing camera.

The highlight of the Fever? It’s a phone that literally glows in the dark. Wiko says that this glow in the dark feature was actually instated by its design team in an effort to help their consumers to find their phone in the dark (how very thoughtful of them).

The Fever will retail at an RRP of RM799. Below is its specifications list:

  • 1.3GHz octa-core Cortex A-53 SoC
  • 3GB RAM
  • 32GB internal storage (expandable up to 64GB via microSD)
  • 5.2-inch Full HD IPS Display
  • 13MP rear camera
  • 5MP front-facing camera (with selfie flash)
  • Dual Micro SIM with 4G LTE
  • Android 5.1 (Lollipop)
  • Weight: 143 g
  • 2,900mAh Li-Po

All three Wiko phones are available at all authorized Wiko retailers and outlets, beginning from today.

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