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Underprivileged Children Graduate from Samsung's Inspiring Better Futures Program

By Sharmine Ishak - on 9 Apr 2013, 11:56am

Underprivileged Children Graduate from Samsung's Inspiring Better Futures Program

Last year in June, Samsung Malaysia Electronics launched its Corporate Social Responsibility (CSR) campaign, 'Samsung Hope for Children, Inspiring Better Futures' for the underprivileged children at Rumah Sayangan & Cornerstone, Cheras. Since then, their lives have been enriched, as the children recently 'graduated' from their specially designed program 'Inspiring Better Futures', armed with new skills set and knowledge in IT.

 The children showing off their scrolls with Elaine Soh, Head of Corporate and Branding of Samsung Malaysia Electronics (right at the back)

'Inspiring Better Futures' could not have been possible without Samsung Tech Central, however, which was set up as a fully equipped resource center for children to further enhance their education, as well as their personal development and growth. Comprising three stages, 'Inspiring Better Futures' teaches children the necessary ICT skills with the equipment available, coaches them with life skills via Samsung's trained life coaches and conducts a community project that promotes integration and communication between the less privileged children and the community around them.

"These last 9 months of teaching and coaching at the Samsung Tech Central have been an incredibly successful and inspirational period for us at Samsung as well as for the children," said Elaine Soh, Head of Corporate and Branding of Samsung Malaysia Electronics. "Not only are these children now able to write, edit and create presentations using the latest technologies, they have also become adept in the digital networking through the Internet and social websites. Over time, we will explore the possibility of offering classes to more children within this locality as well as those living outside the Klang Valley."

As the pioneer batch, these children can also immediately give back to the community, sharing their newfound skills and knowledge with other less privileged kids in society. A total of 15 less privileged children from the vicinity were invited to attend a one-month IT workshop conducted by the children from Rumah Sayangan & Cornerstone at Samsung Tech Central. In commemoration with the children's graduation, 24 children from the home, as well as the 15 less privileged children were presented with a certificate of completion by Elaine Soh at the graduation party.

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