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U Mobile Partners with BCard for New U Card Loyalty Program

By Sharmine Ishak - on 5 Aug 2013, 4:38pm

U Mobile Partners with BCard for New U Card Loyalty Program

Consumers now have even more reason to subscribe to U Mobile, thanks to the mobile operator's new U Card rewards program, which was recently launched in partnership with BLoyalty Sdn Bhd, which runs the BCARD rewards program. With U Card, U Mobile customers can now collect points whenever they purchase U Mobile products or make bill payments. In addition to that, they are also able to collect points at more than 70 BCARD merchant partners and redeem rewards and benefits in over 700 retail outlets nationwide.

From L-R: Jaffa Sany Ariffin, Chief Executive Officer of U Mobile and Gary Yeoh, Director of BLoyalty giving thumbs up during the launch event

"We are constantly striving to be a dynamic player in the market, innovating in our products, services and consumer engagement programs in order to enhance their mobile experience. The U Card is one of our many initiatives to reward our loyal subscribers who have shown great support by opting our services to stay connected with their friends and family," said Jaffa Sany Ariffin, Chief Executive Officer of U Mobile. "We will continue to explore more opportunities to reward their loyalty to the brand and are confident that with this initiative, we will continue growing our subscriber base in the coming months."

U Card positions the mobile operator as a pioneer in the industry, which enables it customers to collect points to redeem discounts, rewards and merchandise, as opposed to only free talk, free SMS and free data. This doesn't only include U Mobile products, but also a range of offerings such as food and beverages, holiday packages, shopping and many more exclusive items online. Besides that U Card holders also earn special privileges, which includes invitations to exclusive members-only events and special discounts.

“As a leading lifestyle loyalty card which represents a wide range of merchant partners from various industries, we believe in customer loyalty and always strive to look for new and exciting merchant partners who share the same vision with us in engaging and building a long-term relationship with the customers,” said Gary Yeoh, Director of BLoyalty Sdn Bhd. "With U Card, customers will now have better option in choosing a mobile operator that can bring more benefits to them for their loyalty and patronage."

In celebration of the U Card launch, U Mobile is also offering the first 50,000 customers who sign-up for the rewards program before October 2013 will get 200 U Card reward points for free. These lucky customers will also stand a chance to win more exciting prizes, such as 1,000,000 U Card points, 10 BlackBerry Z10 smartphones and ten 3D/2N holiday packages at Berjaya Langkawi Resort. This special promotion ends in December 2013.

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