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Steve Ballmer Announces 'One Microsoft' Strategy

By Michael Low & James Lu - on 12 Jul 2013, 9:51am

Steve Ballmer Announces 'One Microsoft' Strategy

Microsoft CEO Steve Ballmer

In a published internal memo, Microsoft CEO, Steve Ballmer, explains his plans for a "One Microsoft" by altering the company's organization around the devices and services vision. The biggest change is the creation of a new operating systems engineering group that will span across console, mobile device, and PC.

Terry Myerson, previously head of Windows Phone group at Microsoft, will lead the new operating systems engineering group that will oversee the development of Windows across all devices from desktop PCs, to notebooks, tablets, phones and even the Xbox OS.

Julie Larson-Green, previously head of Windows OS will now oversee a new devices and studios engineering group. The new group will be in charge of all hardware development coming out of Microsoft, including Surface, Xbox, and all PC-related accessories.

The rest of Microsoft's organizational divisions will be as follows:

  • Applications and Services Engineering Group. Qi Lu will lead broad applications and services core technologies in productivity, communication, search and other information categories.
  • Cloud and Enterprise Engineering Group. Satya Nadella will lead development of our back-end technologies like datacenter, database and our specific technologies for enterprise IT scenarios and development tools. He will lead datacenter development, construction and operation.
  • Dynamics. Kirill Tatarinov will continue to run Dynamics as is, but his product leaders will dotted line report to Qi Lu, his marketing leader will dotted line report to Tami Reller and his sales leader will dotted line report to the COO group.
  • Advanced Strategy and Research Group. Eric Rudder will lead Research, Trustworthy Computing, teams focused on the intersection of technology and policy, and will drive our cross-company looks at key new technology trends.
  • Marketing Group. Tami Reller will lead all marketing with the field relationship as is today. Mark Penn will take a broad view of marketing strategy and will lead with Tami the newly centralized advertising and media functions.
  • COO. Kevin Turner will continue leading our worldwide sales, field marketing, services, support, and stores as well as IT, licensing and commercial operations.
  • Business Development and Evangelism Group. Tony Bates will focus on key partnerships especially our innovation partners (OEMs, silicon vendors, key developers, Yahoo, Nokia, etc.) and our broad work on evangelism and developer outreach. DPE, Corporate Strategy and the business development efforts formerly in the BGs will become part of this new group. OEM will remain in SMSG with Kevin Turner with a dotted line to Tony who will work closely with Nick Parker on key OEM relationships.
  • Finance Group. Amy Hood will centralize all product group finance organizations. SMSG finance, which is geographically diffuse, will report to Kevin Turner with a dotted line to Amy.
  • Legal and Corporate Affairs Group. Brad Smith will continue as General Counsel with responsibility for the company's legal and corporate affairs and will map his team to the new organization.
  • HR Group. Lisa Brummel will lead Human Resources and map her team to the new organization.

Source: Microsoft News Center