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Shell's 'Station Stories' celebrates the uniqueness of Malaysians

By Chong Jinn Wei - on 15 Apr 2017, 5:44pm

Shell's 'Station Stories' celebrates the uniqueness of Malaysians

Shell recently launched its #StationStories 2017 video series, which comprise of interviews of Malaysians and their unique stories.

Shell’s #StationStories continues the company’s celebration of Malaysia’s varied individuals that use their service. <br> Image Source: Shell

“Shell welcomes over 10 million people at its stations each week. We believe everyone has a unique story to tell, and #StationStories became a vehicle for us to reach out to our customers and share their stories as a source of inspiration to others... The results of #StationStories have been overwhelming, and we’re heartened by the positive response. We hope to continue inspiring Malaysians with stories that highlight the diversity and common values of our country.” said Ben Mahmud, Head of Retail Marketing, Shell Malaysia.

As part of their “Welcome to Shell” transformational program back in 2015, which places customers as their main focus, Shell conducted various interviews to celebrate the diversity of everyday Malaysians. The company has since conducted another round of interviews in 2016 and will be releasing more videos periodically through the year.

You can view the videos here.

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