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Shazam to add object recognition feature in the future

By Ian Chee & Wong Chung Wee - on 11 Mar 2015, 10:21am

Shazam to add object recognition feature in the future

(Image source: Shazam)

Popular music recognition app Shazam may move beyond its music and TV program realms. According to Reuters, at the recently-concluded MWC 2015, Shazam CEO Rich Riley revealed plans to add an object recognition feature to Shazam.

This feature will be added to a future release of Shazam and will make use of the smartphone’s camera to identify physical objects. In addition to identifying music tracks and TV programs, Shazam will be able to pull product information that pertains to the identified product. Just imagine “Shazaming” the box of cereal for more nutritional information.

However, CEO Riley stopped short of revealing how exactly the upcoming object recognition feature will work or when it will be made available. He added that its development will be funded with some of the US$30 million liquidity injection that was made by a number of investors this January. Digital Trends also noted the large installation base of Shazam app will give it a natural advantage over similar services offered by competitors like the Firefly feature on the Amazon Fire smartphone. As a result, Shazam might become a force to be reckoned with in securing advertising deals with manufacturing bigwigs and major retailers.

(Source: Reuters via Digital Trends, Shazam)