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Samsung unveils The Frame

By Nickey Ross - on 27 Jul 2017, 2:26pm

Samsung unveils The Frame

From L-R: Vincent Lee, Head of Audio Visual Business Units, Samsung Malaysia Electronics; Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics; Lee Sang Hoon, President of Samsung Malaysia Electronics; Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics; Kim Jin Ho, Business Manager of Audio Visual, Samsung Malaysia Electronics.

Samsung has announced The Frame, the first-of-its-kind television that doubles as an art piece. The Frame is available in 55-inches and 65-inches at RM9,999 and RM14,999, respectively. When the TV is turned off, it goes into Art Mode that can display 100 exclusive pre-loaded artworks or custom uploaded photos.

The Frame also has a No Gap Wall-mount that comes with a universal mount system integrated into the rear of TV that allows The Frame to resemble an actual picture frame. Furthermore, users can sign up for a one-month free trial to access the Art Store, where a myriad of other artworks can be viewed. A subsequent monthly fee of RM21.99 will be charged once the free trial ends.

Not only that, there are customizable magnetic frames that are available in Beige Wood, White, and Walnut. These can be purchased separately at RM599 for the 55-inch model and RM699 for the 65-inch model. The Frame will be available for purchase August 15 onwards.

Vincent Lee, Head of Audio Visual Business Units, Samsung Malaysia Electronics, demonstrating The Frame's Art Mode feature.

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