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Rakuten to Launch Internet Shopping Mall in Malaysia

By Michael Low - on 24 May 2012, 2:31pm

Rakuten to Launch Internet Shopping Mall in Malaysia

Rakuten will introduce Rakuten Online Shopping, a wholly new and unique online shopping experience to Malaysian consumers. Offering the best local and international goods and Japan's world-renowned customer service standards, is part of the company's continuous expansion in South East Asia, following (Thailand) in 2009 and Rakuten Belanja Online (Indonesia) in 2011.

“Malaysia is an attractive market owing to its economic stability and well-equipped infrastructure for the development of e-commerce, including Internet, logistics and online payment facilities. Malaysia market growth and encouraging online shopping trends present Rakuten with a bright opportunity in this market,” said Rakuten Online Shopping President and Chief Executive Officer Masaya Ueno.

Rakuten is currently recruiting merchant partners to populate its online shopping mall leading up to its launch in late 2012.

 “We aim to foster continued e-commerce growth in Malaysia by transferring our knowledge and helping retailers to make online shopping a truly viable and sustainable business, leveraging on our 15 years of e-commerce expertise,” added Ueno.

Malaysia is a growing market that boasts a very high Internet penetration rate among the ASEAN countries, with Internet retailing commanding RM842 million in 2011. The number is expected to exceed RM1.9 billion by 2016 .

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