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Philips introduces EyeComfort LED lighting technology

By Chong Jinn Wei - on 19 Aug 2017, 11:00am

Philips introduces EyeComfort LED lighting technology

The ‘Let's Get Connected’ campaign aims to educate the Malaysian public about the benefits of the new EyeComfort LED technology, which include health, environmental and economic benefits. <br>Image source: Philips Lighting Malaysia.

Philips Lighting recently introduced its new EyeComfort technology, which promises to provide users with a safer and more comfortable lighting solution. To educate Malaysians about the product, Philips Lighting launched the 'Let’s Get Connected' campaign that lasts from July 1 to October 31, 2017.

“At Philips Lighting, we strive to empower customers by bringing together in-depth understanding of user needs, lighting applications, and insights to create evidence-based lighting solutions for optimal vision and productivity. Towards that direction, EyeComfort technology stays true to the concept of ‘human-centric lighting’, which forms the core of our research and development. The current range is setting the stage for customizable and connected products which our customers can now onwards look forward to” said Alok Ghose, Managing Director, Philips Lighting Malaysia, Singapore and Exports.

EyeComfort LED products are designed to give users better lighting by reducing flickering and producing even light distribution. This ensures users’ eyes are not unnecessarily strained or compromised by infrared (IR) or ultraviolet (UV) irradiation.

Besides educating Malaysian users about the benefits of EyeComfort LED products, visitors can stand a chance to win weekly gifts whenever they purchase Philips' LED product range worth RM100 and above. These gifts include Philips' home appliances ranging from steam irons, electric pressure cookers, and induction cookers, to name a few.

Philips Lighting’s 'Let’s Get Connected' campaign is the latest phase of a three-year long journey that began with the 'Let’s Go Green' campaign in 2015 and the 'Light Beyond Illumination' campaign in 2016.

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