News
News Categories

Media Prima Digital Partners with Senheng to Promote Digital Newspapers

By Azizul Rahman Ismail - on 27 Feb 2014, 12:00pm

Media Prima Digital Partners with Senheng to Promote Digital Newspapers

Media Prima Digital, the digital arm of Media Prima Berhad, recently announced a partnership with Senheng to expand and promote the digital newspapers of The New Straits Times Press (M) Sdn Bhd.

The signing of a Memorandum of Understanding (MoU) between the two companies resulted in a collaboration that will see the digital editions of New Strait Times, Berita Harian, and Harian Metro promoted through Senheng chain stores nationwide through a series of promotions.

With the ‘Easy Payment’ scheme offered by Senheng, customers can now have the bundling options to include one or more subscription of digital newspaper with purchases of selected gadgets.

From February 26 to April 30, Senheng and senQ outlets nationwide will offer three exclusive packages to their PlusOne members. These packages are: A free 4” Android Smartphone for a two-years subscription to New Strait Times, Berita Harian, or Harian Metro; a 25 percent discount off of a one-year subscription of any of the e-papers with purchase of any tablets, smartphones or mobile PCs; and a 10 percent discount off of a one-year subscription of any of the e-papers.

A year’s subscription to New Strait Times, Berita Harian, or Harian Metro is between RM400 to RM480.

For more news from Media Prima, please follow us here.