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MDEC’s Kre8tif! Conference returns

By Azizul Rahman Ismail - on 2 Jun 2016, 10:38am

MDEC’s Kre8tif! Conference returns

From L-R: Shuzo John Shiota (President & CEO, Polygon Pictures), Darius Derakshani (VFX Supervisor, John Hughes Institute), PC Xu (Head of Consumer, Oriental Dreamwork), Shamsul Jafni Shafie (CEO & Co-founder, pitchIN), Leah Hoyer (Head of Narrative, ArenaNet), Silas Hickey (Senior Creative Director, Animation Development Turner Asia Pacific),  Nik Kris Nik Kamaruddin (Lead Technical Animator, Imaginarium Asia Pacific), Christopher Bremble (Founder, Base Media Group), Charles Riotto (President, Licensing Industry Merchandisers’ –LIMA), and Hasnul Hadi Samsudin (Director, Creative Content & Technologies, MDEC).

The Malaysia Digital Economy Corporation (MDEC) recently held its fifth Kre8tif! Conference in Kuala Lumpur, and this time with the tagline ‘Kre8 Momentum’. The event covers three main areas of the business and technical aspects, which are: animation, visual effects, and licensing and merchandising.

Workshops were held in collaboration with the International Licensing Industry Merchandisers’ Association (LIMA), Tau Films & John Hughes Institute, with sharing sessions among avid practitioners and leaders in relevant industries, such as the digital content, arts, IP valuation & protection, and the entertainment fields.

The event was launched by Hasnul Hadi Samsudin, Director of Creative Content & Technologies at MDEC.

“We are moving faster than we predicted in reaching the goals we have set. In 2015, the local animation industry recorded a remarkable growth of 52 percent in exports based on contributions from key companies such as Animonsta, Giggle Garage, Tau Films and Les Copaque. Malaysia’s gaming market is also expected to grow 16.2 percent to RM 585.30 million by the year 2017. With conferences like Kre8tif!, we hope emerging talents in Malaysia can take great pointers from the main players and continue challenging themselves to create top-notch quality content,” said Hasnul in his opening speech.

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