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Malaysia's First Windows Experience Zone Launched

By Kevin Boey - on 21 Nov 2011, 9:06pm

New Retail Experience for PC Customers

In suits, from left to right; Ben Tan, General Manager, Retail Sales & Marketing, Asia Pacific Region, Microsoft; Sunny Ooi, Consumer Channels Group Director, Microsoft Malaysia; and Adrian Yu, Managing Director, Thunder Match Technology Sdn Bhd being briefed by a Microsoft Captain on one of the many products available at the Windows Experience Zone

Malaysia's first Windows Experience Zone (WEZ) was officiated at Plaza Low Yat today at the Thunder Match Technology premises. Transforming the way consumers shop for personal computers, this zone is a unique offering that is part of Thunder Match Technology's initiative to bring consumer satisfaction to a new level. Consumers can explore a premium selection of PCs, gadgets and software that are categorized into Work, Play or Learn scenarios to help guide their experience and purchase decisions. This WEZ will also host training workshops and other hands-on sessions. 

Adrian Yu delivering his speech and officiating the Windows Experience Zone at Thunder Match Technology, Plaza Low Yat

Adrian Yu, Managing Director of Thunder Match Technology Sdn Bhd said, "The past few years have been thrilling for Thunder Match. We've expanded to a total of 38 branches across Malaysia with approximately 288,000 loyalty members today. We strive to provide our customers with added value service and a great shopping experience. Everyone deserves to have a PC which suits their needs in terms of technical specification, design and performance. This dream is now a reality thanks to the WEZ and we believe that this will make a significant difference in helping consumers. We also look forward to the expansion of the Windows Experience Zone program with our industry partners."

Sunny Ooi also said that Windows 7 is the fastest selling operating system in Microsoft's history and is an integral part of many people's lives in Malaysia

Sunny Ooi, Consumer Channels Group Director, Microsoft Malaysia was also present at the launch, "Great software has to be paired with great hardware. The Windows Experience Zone at Plaza Low Yat will offer the complete PC buying experience to discerning consumers in Malaysia. The Zone is not an ordinary retail zone - it's all about cementing a long-term relationship with our customers in multiple ways. For example, even you can always drop an email to a Microsoft Captain to book and appointment at the Zone."

The WEZ not only sports complete computers and Windows Mobile smartphones, but also Microsoft Hardware and other partner products

Helping consumers decide the perfect computer for their needs, the WEZ is helmed by next-generation tech advisers called the Microsoft Captain. The Microsoft Captain is trained by Microsoft and participating PC vendors to provide professional and object advice to anyone from the seasoned tech enthusiast to the casual Internet user. The Captain is on hand to listen to consumer needs, walk through the PC purchase process and help maximize the use of their computer with Windows 7, Windows Live Essentials, Office 2010 and other popular software. The WEZ will also feature other Microsoft software and Microsoft Hardware products along with computers from partners such as Acer, Asus, Dell, HP, Sony, Samsung and Toshiba. It is located at Thunder Match Technology, 4th Floor, Plaza Low Yat Kuala Lumpur.

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