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Lenovo and MTV Introduce CO:LAB to Seek Out Talented Malaysians

By Chong Jinn Wei - on 26 Feb 2013, 4:30pm

Lenovo and MTV Introduce CO:LAB to Seek Out Talented Malaysians

Lenovo and MTV have announced their collaborative project, CO:LAB, an integrated social platform that enables talented Millennial Malaysians to socially interact with each other.

“Lenovo-MTV CO:LAB aims to inspire Millennials to take action and turn their dreams to reality. Both Lenovo and MTV are innovative companies, with dynamic brand personalities, that are focused on the Millennial generation who don’t just dream about achieving, but go out there and do. We chose to collaborate with MTV because it is the iconic destination for global Millennials and represents the sweet spot for music and entertainment for Millennials,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.

Building on Lenovo's 'For Those Who Do' brand campaign and MTV's in-depth knowledge of popular lifestyle, the Lenovo-MTV CO:LAB is meant to inspire and encourage Malaysians to take action, create music, collaborate, and connect using technology.

“The collaboration with Lenovo on Lenovo-MTV CO:LAB, reflects a clear brand synergy between us as we continue to promote and reflect local cultural tastes and music talents. MTV’s wealth of research has shown that technology is an enabler for our audience. Technology doesn’t make Millennials who they are, but it lets them be who they are. Lenovo-MTV CO:LAB is a great initiative that shows how we make that happen as we bring together technology and creative, talented young people,” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia.

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