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Kickstarter extends its services to Asia

By Azizul Rahman Ismail - on 1 Sep 2016, 11:02am

Kickstarter extends its services to Asia

L-R: Charles Adler, Co-founder  of Kickstarter; Perry Chen, Creator and Chairman of Kickstarter; and Yancey Strickler, Co-Founder and
CEO of Kickstarter.

After seven years, Kickstarter has finally extended its services to Asia, namely Singapore and Hong Kong. Now, creators from the two countries will be able join other creators from U.S., U.K., Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, and Luxembourg, and have the ability to launch their own crowdfunding projects.

“Kickstarter has empowered millions of people to be part of the development and production of new creative works. As one of the most exciting regions for emerging creative culture and innovation, we’re thrilled to begin to support creators in Asia,” says Yancey Strickler, CEO and Co-founder of Kickstarter.

According to the company, more than 100,000 people from Singapore and Hong Kong have made more than 600,000 pledges to creative projects. Creators in Singapore have been able to launch Kickstarter projects in the past by setting up companies or work with collaborators outside of Singapore to launch their projects.

Kickstarter was launched in Brooklyn, New York City, in 2009. Since then, 11 million people have pledged more than US$2.5 billion to fund more than 110,000 ideas.

A project begins with a creator setting their project's funding goal and deadline. Through the service, backers pledge money and receive rewards in return. If a project succeeds in reaching its funding goal, all backers are charged at the project’s deadline. If the project falls short of its funding goal, no money changes hands. However, it is then up to the creator to deliver their end of the promise.

For more of the latest on Kickstarter, click here.