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HP reimagines retail experience with ElitePOS system

By Nickey Ross - on 26 Oct 2017, 4:30pm

HP reimagines retail experience with ElitePOS system

From L-R: Ronald Sim, Head of Retail Solution, APJ, HP Inc., and Frankie Chan, Business Director, PC Category, HP PPS Sales Sdn Bhd.

HP is reimagining the retail shopping experience with the launch of the HP ElitePOS system, which sports a modular design intended for versatility, and allows for multiple uses such as customer check-in, interactive signage, and even employee attendance.  The ElitePOS also comes with an ecosystem of optional complementary products, such as a receipt printer that could be integrated into the column stand, a magnetic stripe reader built into the display, a barcode scanner, as well as an optional standalone printer.

The HP ElitePOS.

The ElitePOS is built to handle harsh environments, as it can prevent minor spills by directing the liquid out of the device, along with cooling via side vents. The system is equipped with fast DDR4 memory, and operates on 7th generation Intel Core processors with vPro technology, while running on Windows 10. It is also armed with HPSure Start Gen3, which happens to feature the industry's first self-healing BIOS, as well as HP BIOSphere Gen3, protecting the ElitePOS from cyber attacks. 

A transaction made using the HP ElitePOS.

In terms of physical security, the HP ElitePOS comes with an optional bolt-counter design, VESA mounting K-Lock features, in addition to an external fingerprint reader for secure login via Windows Hello. The ElitePOS also comes with Credential Guard for secure user verification, as well as password protection, alongside Device Guard, which allows IT managers to create rules to run only trusted, signed, and approved applications on the POS system, keeping it safe from walk-up and low-level attacks through USB ports. 

The ElitePOS  is expected to be available in November. Retail independent software vendors such as Retail Pro, TCPOS, LS Retail, and Manhattan Associates intend to support the new solution too.

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