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GRAMAS debuts premium iPhone cases in Malaysia

By Michael Low - on 19 Dec 2014, 6:02pm

GRAMAS debuts premium iPhone cases in Malaysia

(2nd from left) GRAMAS founder and CEO Yuichi Sakamoto and Alice Chng, Director of TOGUN Malaysia Sdn Bhd. 

Japanese luxury brand GRAMAS officially entered the Malaysian market with the launch of its premium iPhone 6 and iPhone 6 Plus cases today. Every product under the brand, which stands for Generous Raw Material Stuff, is created using only genuine and refined materials to ensure the best quality for consumers.

A selection of hybrid (Precision series) and leather (GRAMAS series) cases for the iPhone 6.

During the launch, Yuichi Sakamoto, the founder and CEO of GRAMAS took the opportunity to talk about the brand, as well as to introduce TOGUN Malaysia Sdn Bhd, the official distributor for GRAMAS in Malaysia. "Prior to this, GRAMAS was only available in the Japanese market. Following the brand's rapid growth, we realize it's time for us to venture out of the country and make our premium products available to discerning consumers in other parts of the world," added Sakamoto.

The premium-grade GRAMAS Meister Crocodile leather cases are incredibly limited, starting at 50,000 yen (approx. RM1,455).

The highlight of the launch was the unveiling of the GRAMAS Meister collection, which features genuine leather cases that are meticulously handcrafted from crocodile and stingray leather by Takuya Okamoto, a renowned Meister in Japan. According to a GRAMAS representative, only two cases are produced each day, as they require hours of painstaking polish by hand.

The GRAMAS Meister Galuchat leather cases are handmade in Tokyo, the result of a collaboration with T.MBH.

These are truly premium products, with the iPhone 6 variants retailing in Japan for 50,000 yen (approx. RM1,455), while the iPhone 6 Plus cases are priced at 60,000 yen (approx. RM1,747). Although there are plans to bring in the GRAMAS Meister leather cases to Malaysia, it's still too early to tell when they'll officially arrive (or the SRP for that matter).

GRAMAS also showcased the Precision Tablet PU leather cases for iPad mini 3 and iPad mini with Retina display.

GRAMAS iPhone 6 and iPhone 6 Plus cases and glass protector series are available at Machines, MacStudio, Switch and Charlie Concept Stores.

Gramas LC634/LC644 Premium Leather Case series retails for RM380/RM440.

The LC644L Full Leather Case Limited series uses premium calf leather on both sides, includes an inside pocket, and are available in Navy/Pink, Navy/Yellow, Navy/Turqoise, and Black/Red. 

Under the EXTRA by Gramas series, there's the Mirror Glass screen protectors (pictured left), which adds color to the mirror-like surface and is only 0.33mm thin. There are also an assortment of glass protectors (right), which offer anti-glare viewing, Blue Light protection, and more.