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Google will be punishing websites that have annoying pop-up ads

By Peter Chu - on 25 Aug 2016, 10:54am

Google will be punishing websites that have annoying pop-up ads

Google knows exactly how sick and tired you are of those pesky pop-up advertisements that would occupy your entire screen until you can find that near-imperceptible ‘X’ to close it, which is why they’ve decided to put their foot down and punish websites that have them by ranking them lower in their search results come January 10, 2017.

According to Google, a website will be subject to being downranked if it features interstitials that make its content less accessible, such as:

  • A pop-up that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • A standalone interstitial that the user has to dismiss before accessing the main content.
  • A layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Of course, there are some exclusions. Websites with pop-ups asking for age verification will be spared, along with pop-ups that requires users to acknowledge the website’s use of 'cookies'. Banner ads that occupy the top or bottom portion of the screen are also permitted as well, provided that they only occupy a “reasonable amount of screen space."

Source: Google via TechCrunch