FUJIFILM X-Pro1: Built for the Passionate

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FUJIFILM X-Pro1: Built for the Passionate

Malaysia – Only a few hours ago at The Club, Saujana resort, FUJIFILM finally launched its new enthusiast mirrorless interchangeable lens camera offering in the form of the sleek and stylish X-Pro1.

From L-R: (2nd from left) Paul Ho, Senior Executive Director, FUJIFILM (Malaysia); Hiroyuki Sakai, Managing Director, FUJIFILM Asia Pacific; and Yasunobu Nishiyama, Managing Director of FUJIFILM (Malaysia) accompanied my models during the launch of the X-Pro1

Inspired by the film-array, the new X-Pro1 comes equipped with a brand new APS-C 16M X-Trans CMOS sensor, which gives the user a higher degree of randomness with an array of 6x6 pixel units. Furthermore, the camera also gives the photographer a versatile choice between an optical viewfinder or an electronic one as and when they require.

The X-Pro1 will also be using an X-Mount thread and currently, the camera will be launched with three compact XF FUJINON fast aperture prime lenses, including the XF18mmF2 R, XF35mmF1.4 R, and the XF60mmF2.4 R Macro. Also during the press conference, Hiroyuki Sakai explained that the key element in the camera is the lens and that FUJIFILM have the technology to build quality optics like the renowned FUJINON broadcast lenses.

The FUJIFILM X-Pro1 along with the three XF FUJINON lenses

Currently, the X-Pro1 is already on its way to Malaysia at a recommended retail price of RM5,688 and the three lenses will also be available soon at a price range of RM2,288 to RM2,488. Also, FUJIFILM has announced several accessories for this camera, including a handgrip, shoe mount flash, and a leather case.

A sample image taken with the FUJIFILM X-Pro1