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First weekend sales of the iPhone 7 and iPhone 7 Plus will not be revealed

By Bryan Chan & Cookie Monster - on 9 Sep 2016, 9:27am

First weekend sales of the iPhone 7 and iPhone 7 Plus will not be revealed

 The new Apple iPhone 7 and iPhone 7 Plus!

Year after year, Apple would reveal the first weekend sales of its iPhones as a measure of their success. However, the company has stated that it will not be doing so this year. In a statement to CNBC, Apple claimed that the decision was made for logistical reasons:

"These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore, we won't be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26"

Even before the official announcement of the iPhone 7 and iPhone 7 Plus, KGI securities analyst Ming-Chi Kuo predicted that Apple could sell fewer iPhone 7s than the iPhone 6s. Moreover, Apple could be facing supply shortages of the new iPhones at launch due to faulty components and low yield rates. 

Are these the reasons why Apple decided to not share the sales figures until the next earnings report? We just have to wait for the company's Q4 earnings to have a gauge of the sales of the iPhone 7 and iPhone 7 Plus.

Source: CNBC (Twitter) via 9to5Mac