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Facebook will now explain why a post appears on your News Feed

By Ng Chong Seng - on 17 May 2019, 6:00am

Facebook will now explain why a post appears on your News Feed

(Image source: Facebook.)

I don’t know about you, but despite frequently trimming the list of people I follow on Facebook, I still found myself wondering sometimes how certain posts found their way to my News Feed.

If you’re like me, here’s a piece of good news: in an attempt to demystify how its News Feed feature works, the social network giant is rolling out a new feature starting today that explains why a particular post is showing up on your feed. Literally called “Why am I seeing this post?”, this feature will also let you control how often similar posts surface in the future.

You can access this WAISTP feature by using the drop-down menu in the top right of any post (you know, those three little dots). The first thing you’ll see is Facebook’s explanation to why you’re seeing the post. In addition to telling you if you’re a friend with the author or a member of a Facebook Group, you may also see information such as the number of times you’ve reacted to the author’s posts in the past. Facebook’s News Feed ranking algorithms also take into account the types of posts (video, photo, link) you interact with the most and their popularity – all the little nuggets of info will show up here, too.

Besides telling you why you’re seeing a post, the feature also provides ways to manage what you see in News Feed. In addition to Marie-Kondoing posts via the Unfollow and Hide controls, you can also use See First to ensure that a person’s or a Page’s posts appear at the top of your feed.

For those wondering, Facebook’s existing “Why am I seeing this ad?” feature has also been updated. Before the update, you can already see how factors such as basic demographic details, interests, and website visits affect the ads in your News Feed; now, Facebook has included more details such as whether an advertiser has uploaded a mailing list that includes your email address or if it’s working with another marketing partner to run the ad.

Facebook’s new “Why am I seeing this post?” feature is rolling out starting today (May 17) and is expected to be available to all users by the end of the month. The “Why am I seeing this ad?” update is already available globally.