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Ericsson Releases Mobility Report on Youth and Apps

By John Law - on 19 Jun 2014, 9:38am

Ericsson Releases Mobility Report on Youth and Apps

Afrizal Abdul Rahim, Head of Ericsson Consumer Lab South East Asia and Oceania and Todd Ashton, President of Ericsson Malaysia and Sri Lanka.

Ericsson recently released its first appendix to the Ericsson Mobility Report that specifically covered mobile activity within the South East Asian and Oceanic region. The appendix illustrated the differences across the region, which included smartphone uptake, access to LTE, and network performance.

Ericsson contributed three key trends to ICT growth in the region as well. These trends were youth culture, urbanization and the rise of smartphones. At current, more than 170 million youths make up for this growing trend.

“Youth are active users of apps, especially messaging apps, and in Malaysia, about 30 percent of the population is aged 10 to 24,” Todd Ashton, President of Ericsson Malaysia and Sri Lanka said. “Today, smartphone penetration ranges from around 20 percent for developing markets to more than 60 percent for advanced markets.”

Australia and Singapore both represent almost all of the 20 million LTE subscriptions that the region will have by the end of 2014. This is because Australia, closely followed by Singapore, has the best-in-class networks in the region based on median throughput network speeds.

In Malaysia, the LTE subscription reaches around two percent in 2013, and the coverage has expanded beyond its key market centers.

“Our studies show that there is a strong demand for mobile broadband in rural and urban Malaysia across all age groups. As networks are deployed in more areas across the country, the LTE subscriptions in Malaysia will also gain momentum,” Asthon further commented.

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