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Down the Wedding Aisle with Canon

By Sharmine Ishak - on 15 May 2012, 12:51pm

Down the Wedding Aisle with Canon

Canon Marketing Malaysia recently announced an exclusive collaboration with Infinity Wedding Mall, Malaysia's one-stop wedding mall, to establish a photo gallery powered by EOS on its second level, where EOS Buddy Club and Canon Professional Service program members can also find exclusive venue rental packages.

From L-R: Chong Lip Wei, Senior Marketing Manager of the Imaging Communication Products Division of Canon Marketing Malaysia with Elaine Lee, General Manager of Infinity Wedding Mall officiating the collaboration

“There is an increasing demand for freelance photographers who are able to customize and plan for a personalized and unique pre-wedding photo shoot," said Simon Wong, Director of the Imaging Communication Products division of Canon Marketing (Malaysia). "This demand propels the growth of freelance wedding photography in Malaysia, not only presenting consumers with more choices but also in turn contributing to a more holistic growth of the wedding photography industry. We are always on the lookout for ways to cultivate and promote the growth of professional photography as we believe in the combination of great skills with the best technology to produce top quality photographs."

Canon Malaysia will be showcasing the works of 18 carefully selected top local wedding photographers at the gallery, providing them a platform to share their portfolio with couples who may be interested in engaging the services of freelance wedding photographers. Interested parties may view their work and have further discussions with the photographers at their booths on Level 2.

Additionally, Inifinity Wedding Mall will be partnering with Canon Malaysia to organize monthly wedding photography and videography-related activities. Through this partnership, Canon has already organized an inaugural wedding photography and videography forum on April 21 featuring renowned talents like Peter Tan of Peter Tan Photography, Norazam of Neurmaya Photography, Andy Tan of The Studio Park and Fauzee of The session explored topics such as the selection of suitable cameras and lenses, lighting tips, settings advice, poses ideas, storyboard structure, suggested types of music and editing guidelines.

From L-R: One of the featured photographers of the photo gallery powered by EOS, Evelyn Lam and Peter Tan with Chong Lip Wei and Elaine Lee

“We are thrilled to have Canon Malaysia on board with us, providing a wedding photography alternative for newly engaged couples as we move towards achieving our goal of becoming a one-stop center for all wedding planning needs," added Elaine Lee, General Manager of Infinity Wedding Mall.

The collaboration with Infinity Wedding Mall also ensures that Canon Professional Service (CPS) members and Canon EOS Buddy Club (EBC) members are entitled to a special early bird leasing package offered by Infinity Wedding Mall. Under this package, CPS and EBC members can enjoy a discount of up to 51% on digital and non-digital advertising panel rental fees. Those who choose to lease space or advertising panels are also entitled to a 20% discount for prints done at Plot Tech Services, which are located at 25-G Jalan Radin Anum, Sri Petaling, Kuala Lumpur.

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