Display your fried chicken love with KFC's new...streetwear line?
Display your fried chicken love with KFC's new... streetwear line?
No, you didn’t misread that headline. KFC is moving beyond just slinging fried chicken to slinging clothes as well.
KFC Malaysia is partnering with Pestle & Mortar Clothing to launch a new streetwear line, the 11 Finger Lickin’ Good Goods. It’s a bit of a strange name, but who am I to judge? This limited edition line of clothing will feature Malaysian art and lingo, plus some very on-brand KFC imagery.
Hugh Koh, co-founder and creative director of Pestle & Mortar Clothing said this:
More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a tee, to the playful ‘atuk‘ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone.
Angelina Villanueva, chief marketing officer of KFC Malaysia further explained:
Malaysia has been KFC’s home for more than 46 years. We wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia. With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on.
You’ll be able to grab KFC-branded bowling shirts, bomber jackets, reversible bucket hats and even a tote bag. Out of the ordinary, indeed. If you want to literally wear your fried chicken-loving heart on your sleeve, you can check these clothes out at Major Drop Sunway Lagoon in Malaysia, or online here.
If you’re not into fried chicken so much, perhaps you could grab them for charity’s sake instead? All proceeds from this collections of clothes will go to Add Hope Malaysia, KFC’s initiative that raises funds for charity homes, government bodies and the underprivileged in an effort to address and alleviate hunger.