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Daqri wants to go head-to-head with Microsoft's HoloLens

By Bryan Chan - on 29 Mar 2016, 10:13am

Daqri wants to go head-to-head with Microsoft's HoloLens

Image source: Forbes.

While virtual reality (VR) is all set to be the next big thing, you shouldn't dismiss augmented reality (AR) just yet. Microsoft's HoloLens looks promising, especially with features like Holoportation, and Daqri, a startup based in LA, is eager to get a piece of the AR pie.

To do so, Daqri has acquired Two Trees Photonics, a company based in the UK that specializes in holographic technology based on research by Cambridge University. Two Trees' holographic technology uses lasers to project holographic images, and car manufacturers like Jaguar Land Rover are eager to use this technology in their cars, for their heads-up display.

“We've been searching for a little over four years for dynamic holography technology and then we encountered this company. The company had a brilliant physicist team that had cracked a fundamental part of dynamic holography, said Brian Mullins, Co-founder and CEO of Daqri.” 

Source: Forbes