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Brother Introduces New Hassle-Free, Affordable SMB and SoHo Printers

By Jeremy Cheong - on 10 Jul 2013, 11:19am

Brother Introduces New Hassle-Free, Affordable SMB and SoHo Printers

Yesterday, at an event held in the Sky Bar, G Tower, Brother International Malaysia introduced an all-new range of monochrome-laser printers and Multi-Function Centers (MFC) designed for the Small Office Home Environment (SoHo) and Small-Medium businesses that need quality print-outs even for lower print volumes. The four new models launched also come with new hassle-free printing technology that prevents paper jams and have much more affordable consumables.

From L-R: Takeo Shimazu, Regional Managing Director, Brother International Singapore; Isao Noji, General Manager, Sales & Marketing Department, Brother Industries, Ltd.; Takafumi Kamenouchi, Managing Executive Officer, Brother Industries, Ltd.; Itsuo Segawa, Country Head of International, Brother International Malaysia and Tim Fujimoto, Marketing Director, Brother International Singapore giving their thumbs up to the new printers

“Based on market feedback, we understand that today’s consumers want products that are reliable and hassle-free. The new range has something for everyone – from compact versions for the home office to multi-function centers for small business needs. With Brother’s expertise and experience in this area, our monochrome-laser printers and Multi-Function Centers give unparalleled performance and peace of mind to our users, at a price that will not break the bank,” said Brother International Malaysia Sdn Bhd, Country Head International, Malaysia, Itsuo Segawa.

As always, when designing the HL-1110, DCP-1510, MFC-1810 and MFC-1815, Brother focused on a 'Customer-First' approach and listened to their customers as they want to minimize the struggles of SoHo and SMB users when it comes to decision making during IT purchasing. One of the definite deciding factors when it comes to choosing a Brother printer has to be the Hassle-free Printing technology which includes:

  • Longer side guides that prevents paper skew thus preventing paper jam
  • A shorter paper path that enables smooth printing and prevents paper from getting stuck
  • Unique rubber material prevents dust from sticking onto the rollers.
  • Dual roller system improves paper feeding by picking one sheet at a time

That isn't exactly all that these new printers have, below are some of their individual specs and features:

The compact HL-1110 monochrome laser printer is a dream come true for users who want it all – reliability, affordability and design. Built for durability and robustness, this series is designed in Japan to keep on performing, allowing consumers and small businesses to indulge in a smooth printing experience every time.

HL-1110:

  • Hassle-Free Printing Technology
  • Technology: Monochrome Laser
  • Memory: 1MB
  • Processor: 200MHz
  • Connectivity: Full Speed USB 2.0
  • Print Speed (A4/Letter): Up to 20/21ppm
  • Print Resolution: Up to 600x600 dpi (2400x600 with resolution control)
  • First Page Out Time (from ready mode): Less than 10 seconds
  • Warm Up Time (from sleep mode): Less than 18 seconds
  • Paper Input Capacity: 150 sheets
  • Dimensions: 320 (W) x 238 (D) x 189 (H) mm
  • Weight: 4.5kg
  • Price: RM278
  • Warranty: 1 Year Carry-In

With the features it has and the price tag it comes in at, the DCP-1510 is a good choice for environments that require just a simple printer

DCP-1510:

  • Hassle-Free Printing Technology
  • Technology: Monochrome Laser
  • Memory: 16MB
  • Processor: 200MHz
  • Connectivity: Hi-Speed USB 2.0
  • Print Speed (A4/Letter): Up to 20/21ppm
  • Print Resolution: Up to 600x600 dpi (HQ 1200 technology)
  • First Page Out Time (from ready mode): Less than 10 seconds
  • Warm Up Time (from sleep mode): Less than 18 seconds
  • Copy Speed: 20/21 cpm
  • Copy Resolution: 600x600 dpi
  • Scan Method: Color CIS
  • Scan Resolution: Optical up to 600x1200 dpi, Enhanced up to 19200x19200 dpi
  • Color Depth: 24-bit
  • Paper Input Capacity: 150 sheets
  • Dimensions: 385 (W) x 340 (D) x 255 (H) mm
  • Weight: 7.0kg
  • Price: RM478
  • Warranty: 1 Year Carry-In

Brother's MFC-1810 isn't just a printer as it also functions as a fax

MFC-1810:

  • Hassle-Free Printing Technology
  • Technology: Monochrome Laser
  • Memory: 16MB
  • Processor: 200MHz
  • Connectivity: Hi-Speed USB 2.0
  • Back-up Clock: Up to 2 Hours
  • Print Speed (A4/Letter): Up to 20/21ppm
  • Print Resolution: Up to 600x600 dpi (HQ 1200 technology)
  • First Page Out Time (from ready mode): Less than 10 seconds
  • Warm Up Time (from sleep mode): Less than 18 seconds
  • Copy Speed: 20/21 cpm
  • Copy Resolution: 600x600 dpi
  • Scan Method: Color CIS
  • Scan Resolution: Optical up to 600x1200 dpi, Enhanced up to 19200x19200 dpi
  • Color Depth: 24-bit
  • Fax Modem Speed: 14.4Kbps
  • Memory Transmission: Up to 400 pages
  • Speed Dials: Up to 99 locations
  • Broadcasting: Up to 119 locations. Manual: 20 locations
  • Paper Input Capacity: 150 sheets
  • Automatic Document Feeder: 10 sheets
  • Dimensions: 385 (W) x 340 (D) x 283 (H) mm
  • Weight: 8.0kg
  • Price: RM738
  • Warranty: 1 Year Carry-In

The MFC-1815 shares many of the same features and functions as the MFC-1810, but it comes with a built-in handset

MFC-1815:

  • Hassle-Free Printing Technology
  • Technology: Monochrome Laser
  • Memory: 16MB
  • Processor: 200MHz
  • Connectivity: Hi-Speed USB 2.0
  • Back-up Clock: Up to 2 Hours
  • Handset: Built-in
  • Print Speed (A4/Letter): Up to 20/21ppm
  • Print Resolution: Up to 600x600 dpi (HQ 1200 technology)
  • First Page Out Time (from ready mode): Less than 10 seconds
  • Warm Up Time (from sleep mode): Less than 18 seconds
  • Copy Speed: 20/21 cpm
  • Copy Resolution: 600x600 dpi
  • Scan Method: Color CIS
  • Scan Resolution: Optical up to 600x1200 dpi, Enhanced up to 19200x19200 dpi
  • Color Depth: 24-bit
  • Fax Modem Speed: 14.4Kbps
  • Memory Transmission: Up to 400 pages
  • Speed Dials: Up to 99 locations
  • Broadcasting: Up to 119 locations. Manual: 20 locations
  • Paper Input Capacity: 150 sheets
  • Automatic Document Feeder: 10 sheets
  • Dimensions: 456 (W) x 340 (D) x 283 (H) mm
  • Weight: 8.3kg
  • Price: RM788
  • Warranty: 1 Year Carry-In

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