News Categories online store launched, exclusively sells Philips products

By Azizul Rahman Ismail - on 25 Nov 2014, 1:29pm online store launched, exclusively sells Philips products

From L-R: Tony Ong, Co-founder and Chief Financial Officer of Xtrategize and Muhammad Ali Jaleel, Country Manager, Philips Group of Companies, Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia.

Today marked the launch of, the result of a partnership between Philips Malaysia and Xtrategize that aims to deliver an in-store experience to customer in the comfort of their home, or on the go without the drawbacks of online shopping.

Muhammad Ali Jaleel, Country Manager for Philips Group of Companies and General Manager, Consumer Lifestyle for Philips Malaysia, said that it has always been his goal to take the company online as it is the future of commerce.

He cited that e-commerce has seen a growth of 20 percent this year and is expected to reach RM5 trillion by the end of 2014.

“Online has already happen. With, our goal is to enrich lives by providing an online experience akin to retail to our customers. We have seen buying patterns for electronics change and shift from neighborhood shops to retail and now online,” said Ali.

In the interest of customer satisfaction, Philips adopts a 'no minimum purchase' and 'complete refund return' policy. Customers may return the product to a Philips store or have it picked up by a courier for a refund if given a justifiable cause.

The company looks at as a complementary service to their brick and mortar retail store and partners, as the online store would provide a wider range of selections and better cater to consumer needs.

“We avoided clutter in favor of a minimalistic style and cut down on the number of steps for a smooth checkout experience. Naturally, we have included features to amplify how a customer can experience a product, including videos to demonstrate product features and allow customers to see the product in action, plus reviews for shoppers to see other user’s experiences and contribute with their own,” added Ali.

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