News Categories

ASUS Debuts New ZenFone Series with Exclusive ZenUI

By Michael Low & Joy Hou - on 7 Jan 2014, 11:36am

ASUS Debuts New ZenFone Series with Exclusive ZenUI

ASUS has announced ZenFone, a new series of smartphones that offer 4- to 6-inch screen sizes.

The new smartphones run on ZenUI, a new interface that's exclusive to ASUS smart devices, with simplified icons and menus, a selection of themes designed to match the device's colors, and a What's Next feature that helps users keep track of their lives. It also includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform. This messaging tool lets users share almost any kind of content easily with anyone, on any phone, without racking up charges associated with sending traditional text (SMS) and picture (MMS) messages.

ASUS has also added enhanced Android apps to every ZenFone devices, making life even simpler for users. The ASUS-enhanced email app, for example, allows messages to be read by thread - making it much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye-strain, while the Gallery app has an enhanced online synchronization.

ZenFone 4

Weighing just 115g and powered by an Intel Atom Z2520 1.2GHz processor with Quad-Thread Hyper-Threading Technology, the 4-inch smartphone is stocked with two cameras, including a 5-megapixel primary camera, for capturing selfies.

ZenFone 5

Measuring a mere 5.5mm at its thinnest edge, the ZenFone 5 delivers HD 1280 x 720-pixel resolution with its 5-inch IPS panel. Exclusive ASUS PenTouch and GloveTouch technologies increase ZenFone 5’s display sensitivity, making it possible to use the device with any stylus or even a gloved hand. Armed with an Intel Atom Z2580 2GHz processor, the smartphone comes packed with an 8-megapixel  PixelMaster main camera with image stabilization, coupled with a BSI sensor and wide-aperture f/2.0 lens with exclusive ASUS PixelMaster technology, along with a 2-megapixel front camera for taking clear selfies.

PixelMaster’s Low-Light Mode measures the available light and intelligently adjusts the pixel size to increase light sensitivity by up to 400%, so ZenFone 5 snaps great low-lights shots and videos even without the built-in flash.

ZenFone 6

Similar to the ZenFone 5, the 6-inch ZenFone 6 display features GloveTouch and PenTouch technologies. Its large screen is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones for a immersive entertainment experience when watching movies or playing games. Adopting the same Intel Atom Z2580 2GHz processor, it comes equipped with a 13-megapixel main camera with the exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for selfies and high-resolution video calls.

  Available Colors
ZenFone 4 Charcoal Black, Pearl White, Cherry Red, Sky Blue, and Solar Yellow
ZenFone 5
Charcoal Black, Pearl White, Cherry Red, and Champagne Gold
ZenFone 6

Local availability and pricing have yet to be announced.

All images accredited to ASUS.