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Astro introduces Multilingual TV Guide

By Azizul Rahman Ismail - on 19 Feb 2014, 6:28pm

Astro Introduces Multilingual TV Guide

From L-R: Brian Lenz, Chief Innovation Officer, Astro and Liew Swee Lin, Chief Commercial Officer, Astro.

Astro today launched its next-generation multilingual TV Guide, the first of its kind in Malaysia. The guide will be available to all Astro B.yond customers in phases nationwide beginning February 24, 2014.

The new Electronic Programming Guide (EPG) will make it even easier for the viewers to find and watch what they want, when they want LIVE, recorded on their PVR, including thousand of hours of on-demand content..

With the new TV Guide, viewers can enjoy the Multilingual EPG in English, Bahasa Malaysia, Mandarin or Tamil; an extensive video-on-demand catalog; improved PVR experience and management system; and an enhanced and more capable search engine for easy navigation.

“Astro continues to invest in our customers by giving them more content choices and a best in class entertainment experience. Today our VOD service offers close to 5,000 and growing titles ranging across movies, dramas, documentaries and more. As our VOD content increases, alongside more recorded programs from our channels, our new multilingual EPG will simplify the user experience, thus enabling our customers to browse easily within their personal e-DVD store to find the programs they want to watch,” said Astro's Chief Innovation Officer, Brian Lenz.

Astro currently have 470,000 PVR customers as of the end of October 2013. With the new improvements, they are expecting to see an increase in ‘time-shift’ viewing among their subscribers.

Astro B.yond customers are advised to leave their set top boxes on standby mode to receive the software update. Please visit www.astro.com.my/epg or tune in to Channel 100 (from February 22) for step-by-step tutorials on the new EPG.

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