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Apple in talks to get the world's biggest newspapers to join its subscription service

By Kenny Yeo - on 10 Sep 2018, 10:42am

Apple in talks to get the world's biggest newspapers to join its subscription service

If you remember, Apple acquired Texture earlier this year. Texture is a digital magazine service that some people refer to as the 'Netflix of magazine publishing.'

It was seen as a clear sign of Apple looking to get into the digital magazine business. Eddie Cue, Apple's SVP of Internet Software and Services had this to say about the acquisition.

We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.

Now, there are reports that Apple wants to increase the scope of its magazine business by adding daily news to the mix. To achieve that, Apple has been reportedly talking to some of the largest newspapers in the world, including heavy hitters like the New York Times, the Washington Post, and the Wall Street Journal.

It is unclear at this point how Apple is going to package content from the papers in their service. Would it simply add stories to the service or will the papers be marketed as an add-on?

However, insiders familiar with the conversations are saying that Apple will have a hard time trying to get these papers to sign on.

To begin, all three papers already have their own subscription services and that it is likely that they view being part of a bundle of subscriptions as less attractive as having a one-to-one subscription with a reader.

On the other hand, Apple has had an impressive track record of succeeding in the subscription business and it has a user base of over a billion devices which could dramatically increase the papers' reach.

Source: Recode