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Apple’s iPhone sales drop despite rise in revenue

By Chong Jinn Wei - on 6 May 2017, 9:30am

Apple’s iPhone sales drop despite rise in revenue

As of April 1, the end of Apple’s fiscal second quarter, the tech giant reported a slight drop in iPhone unit sales, but saw an increase in revenue by 1 percent, due to the popularity of iPhone 7 Plus.

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Apple projected to sell up to 52.2 million units of iPhones but only managed to hit 50.8 million units sold at the end of their second quarter. Despite selling fewer iPhone units Apple did have improved revenue of US$33.2 billion (~RM143 billion) due to the higher demand for the iPhone 7 Plus, which is larger and has a dual telephoto lens setup.

"It took us a little while to adjust all the way back through the supply chain and to bring iPhone 7 Plus [availability] into balance, which occurred ... early this past quarter," said Tim Cook, CEO, Apple.

Earlier this year, Apple had introduced the iPhone 7 (PRODUCT)RED and iPhone 7 Plus, which was to help fund the fight against AIDS and HIV in sub-Saharan Africa. In addition, Apple also sold a new iPhone SE with larger storage of 32GB and 128GB; and updated their 9.7 inch iPad with better performance and Retina display.

This year marks the 10th anniversary of the first iPhone; many people are interested to see what Apple has planned later this year with a possible iPhone 8 on the horizon.