News
News Categories

Apple reportedly raising component orders for new MacBook Pros

By Michael Low & Cookie Monster - on 9 Nov 2016, 10:00am

Apple reportedly raising component orders for new MacBook Pros

Despite the flood of criticisms about the new MacBook Pros, Apple seems to be fairly optimistic about its sales.

Sources from the upstream supply chain told DigiTimes that Apple has been placing aggressive orders for the new MacBook Pros. Strong shipments are expected to extend into the end of the year, and Apple is likely to experience increased growth in 2017.

The latest report coincides with what Apple's marketing head Phil Schiller revealed days ago that the online store has had more orders for the new MacBook Pro than any other pro model before

Apple unveiled the new MacBook Pros last week. All the new MacBook Pros except one sport the customizable and adaptive display strip, the Touch Bar.  The Touch Bar replaces the row of media and function keys, and will show different controls and buttons depending on the app you are using. 

Source: DigiTimes via 9to5Mac.