Event Coverage

Nokia: The Amazing Lumia Arrives!

By Sharmine Ishak - 13 Feb 2012

Nokia: The Amazing Lumia Arrives!

After much anticipation, Nokia has finally launched its Lumia range of smartphones in Malaysia. Touted as 'the first real Windows Phone', the Nokia Lumia 800 and Lumia 710 was unveiled in a grand ceremony last Friday on February 10, 2012 at Pavilion KL.

The various colors of the Nokia Lumia 800 available on display during the launch

The event first kicked off at 3.45pm with a press briefing about the Nokia Lumia experience, which combines the company's signature elements like quality imaging capabilities with new experiences, including the Windows Metro interface and mobile, turn-by-turn navigation via the Nokia Drive service. From the sleek, stylish Lumia 800 to the affordable, colorful Lumia 710, Nokia's latest smartphones are built to offer an integrated social experience and fast Internet browsing, bringing content to life for the consumer.

From L-R: Neil Gordon, Vice President of Sales, Nokia South East Asia and Ananth Lazarus, Managing Director of Microsoft with the newly launched Nokia Lumia 800 and Nokia Lumia 710 smartphones

"This is a significant step forward as we continue to drive innovation throughout our entire portfolio, and the Nokia Lumia smartphones is a testimony to our capabilities in balancing technology innovation with optimal user experience,” said Neil Gordon, Vice President of Sales, Nokia South East Asia during the press briefing. “Together with Microsoft, Nokia has created a new ecosystem that opens up opportunities for developers, as seen in these first two Nokia Lumia smartphones. Malaysia is a strategic market for Nokia, with a population of socially connected, tech-savvy and design-conscious smartphone users, whom we believe will certainly enjoy the phones as it complements their lifestyle.”

The press briefing was then followed by the launch gambit at 5.25pm, which opened the Nokia Lumia showcase outside the mall, where customers had already been lining up for the phone, with some queuing in line as early as 6am. A flash mob of dancers jived to LMFAO's 'Party Rock Anthem' and 'Sexy and I Know It', as riders zoomed into the showcase on customized Vespas to welcome a truck carrying the Lumia showcase.

The Nokia Lumia launch began with a flash mob of dancers jiving to LMFAO

Following the dancers were riders on customized Vespas who rode in with passengers twirling umbrellas

(Top, L-R) Vijay, Head of Device Marketing, DiGi; Antony Wilson, Area Head Marketing, Nokia South East Asia; Neil Gordon, (Bottom, L-R) Lai Shu Wei, Senior General Manager, Head of Device Management, Maxis and Zalman Zainal, Chief Marketing Officer, Celcom with the Nokia Lumia 800 and Nokia Lumia 710 after the launch of the devices

Following the launch, sales of the Nokia Lumia then began, with a promotion for the first 100 who purchased the Lumia 800 being given a Nokia Purity HD Stereo Headset by Monster, a Microsoft Arc mouse and Nokia premiums worth RM1,000. By 6pm, the Lumia showcase was opened for public viewing.

The happy faces of customers queuing up in line for a brand new Nokia Lumia 800

Hopeful Nokia fans lining up to be one of the lucky 100 people to purchase the amazing Nokia Lumia 800 and their gifts of a Nokia Purity HD headset, Microsoft Arc mouse and Nokia premiums worth RM1,000

Nokia's first Windows Phone, the Lumia is built to bring a much more intuitive experience in terms of social connectivity, communication, style and functionality. With the addition of Nokia Drive, which comes preloaded with maps of over 100 countries worldwide including Malaysia, an exclusive service which is only available to Nokia Lumia users, the Nokia Lumia is set to deliver 'The Amazing Everyday'.

Antony Wilson and Neil Gordon (far right) with the first two customers of the Nokia Lumia 800 – Mahair (next to Antony Wilson) and Rominder (next to Neil Gordon) who lined up as early as 6am at Pavilion KL

For more on the Nokia Lumia smartphones, please click here for other reports or visit our Facebook fan page for the entire album on the launch.