Event Coverage

HP launches new A3 and A4 printers, pushes further for cybersecurity

By Ian Chee - 6 Jun 2017

New cybersecurity-enhanced printers from HP Inc.

HP Inc. today announced new A3 multifunction printers (MFP) and the LaserJet Enterprise 600 Series MFPs for Southeast Asia. All of these printers have cybersecurity made as a focus, aside from delivering impressive printing capabilities that you’d expect from the brand. While this isn’t the first time HP has put cybersecurity center stage, it is a topic worth discussing again, especially with major ones occurring just recently.

Ng Tian-Chong, General Manager, Printing Systems, HP Inc., Asia Pacific and Japan, with the new A3 printers.

Starting with the LaserJet Enterprise 600 Series, they’re the top-of-the-line among A4 printers, and are available in 17 SKUs and 26 available bundles. They’re made with the ability to self-heal – automatically rebooting in the event of an attack, as well other security features that you’d expect from an internet security program for PCs like encryption, secure erase, and the ability to disable ports and protocols to help prevent unauthorized access. In addition, the 600 Series also comes with a new generation of green tech HP Inc. calls JetIntelligence, which does things like waking up from sleep to full performance in as little as nine seconds.

And here's the most decked-out model among the LaserJet Enterprise 600 Series printers.

The A3 MFPs, on the other hand, come with up to 54 new SKUs including the PageWide variants, again with cybersecurity as a major focus. This time, HP Inc. devised the A3 MFPs with Splunk Enterprise integration, Splunk being a platform for Operational Intelligence, using machine learning-based analytics to quickly detect anomalies and threats invading a network through the MFPs. This is used to bolster HP’s own SureStart, which reboots the machine when an attack is detected, shutting down the printer that is used as a gateway into the network.

Here's one of the LaserJet A3 printers that's on showcase during the event.

Security aside, the HP A3 MFPs come with support for the new HP Smart Device Services (SDS) cloud-based services. This integrates advanced diagnostics, device-specific diagnostics and remote remediation to keep the device uptime as long as possible.