WeChat Appeals To Malaysians Through First Ever TVC
WeChat has just announced that since yesterday, they have already started airing their first ever TVC which will appeal to Malaysians through multiple channels on TV.
The commercial which started running on NTV7 and TV8 along with a host of Astro channels feature two Taiwan celebrities including Asian Dancing King, Show Lo and all-rounder artist, Rainie Yang who are now known as the “The Super-Duo Ambassadors.”
The TVC expresses a hint of romanticism and cheeriness through WeChat’s simplest functions - text messaging, voice messaging and emoticon services.
“We intend to increase the user adoption in Malaysia through this very first WeChat TVC airing in Malaysia and continue to gain momentum here on top of the already well-developed base of users,” said Louis Song, Country Manager of Malaysia and Singapore in Tencent’s International Business Group. “Malaysia is a very strong market like Hong Kong, Taiwan, Singapore, and Thailand and we are witnessing a strong growth in mobile application platforms.”
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