Sony EMCS Malaysia Invests RM22 Million to Expand R&D Operations

Sony EMCS Malaysia Invests RM22 Million to Expand R&D Operations

Sony EMCS Malaysia Sdn Bhd (SOEM) recently announced that it will expand its R&D operations in Malaysia by increasing employment by March 2013. This expansion falls in line with SOEM's Vision 2015 to become Sony's flagship design and manufacturing center.

Launched by the Minister of International Trade & Industry Dato' Sri Mustafa Mohamed last September, the SOEM R&D Center is positioned as one of the key bases for the development and expansion of Sony's Home Entertainment and Sound (HES) business worldwide. The major pillar for LCD, Blu-ray and Audio design, it is equipped with advanced CAD and simulation systems to support the development and future expansion of Sony's home entertainment products globally. Since its establishment, the center's engineering team has grown from 700 employees to 900 presently.

To assist with its expansion on creating original designs and technologies, SOEM is holding recruitment exercises seeking expertise in various engineering fields. Supporting this drive are scholarships, which SOEM is providing to potential local students to pursue their higher education, as well as the opportunity to embark on its Talent Development Program, which aims to develop future leaders in R&D amongst other key areas.

SOEM has also allocated approximately RM22 million to enhance its offices, amenities and equipment as part of the center's expansion. This includes upgrades to the common facilities such as the cafeteria, rest areas and parking spaces, as well as implementation of various beneficial activities for employees.

With expertise including electrical, mechanical and software development, SOEM is poised to further expand its design capabilities in digital broadcasting and network-connected products. Its team of experts in DVB-T2 - the technology of choice for digital broadcasting in this region - are constantly challenging to introduce product designs in the shortest development lead-time. In addition to that, the SOEM R&D Center is also promoting localization of key components and parts sourcing through strategic partnerships with local suppliers - capitalizing on Malaysia's competitiveness in parts procurement in terms of cost, quality and delivery.

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