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Smarter Travel with Unicablink's GPS-Enabled Taxis and Smartphone App
By Sharmine Ishak - on 7 Feb 2013, 11:38am

Smarter Travel with Unicablink's GPS-Enabled Taxis and Smartphone App

Yesterday, Sunlight Unicablink - part of the Sunlight Taxi group of companies - officially announced the launch of its first Global Positioning System (GPS) enabled taxi dispatching system in Malaysia, as well as the release of its Unicablink taxi booking app.

From L-R: K.C. Choi, Executive Director of Sunlight Unicablink; Choi Teo Men, Founder of Sunlight Unicablink; Abdul Jalil Maarof, Executive Chairman of Sunlight Unicablink; Tan Sri Dato’ Seri Syed Hamid Syed Jaafar Albar, Chairman of Suruhanjaya Pengangkutan Awam Darat (SPAD) and Choi Wei Yee, the Executive Director of Sunlight Unicablink launching the GPS-enabled taxi dispatching system in Malaysia and Unicablink taxi booking app

With the new integrated GPS-enabled taxi dispatching system, job orders received from the call center will be automatically assigned to the nearest available taxis in the area without human intervention. Taxi drivers can then respond by placing their bid for the order and locate their prospective passengers through the GPS system, resulting in faster response time from the point of order to passenger pick-up, as well as better customer service.

"The deployment of GPS system is aimed towards better management and efficient usage of our taxi fleets," said Choi Wei Yee, the Executive Director of Sunlight Unicablink. "We also want to help our taxi drivers build a stronger and more stable income. With the GPS system, the income of taxi drivers can increase as much as 50% as they no longer need to drive around aimlessly to look for passengers or compete with other taxi drivers for the same passenger."

To date, more than 1,000 Sunlight taxis have been fitted with the GPS system. By paying a small monthly fee, taxi drivers can subscribe to the GPS system and be trained on how to use the system, regardless of whether they are under the Sunlight taxi group or not.

Also launched simultaneously at the event is the Unicablink Smartphone app for taxi booking, which aims to make taxi booking more convenient for passengers. This allows passengers to book their taxis online via their mobile devices without having to worry about not being able to get through to a taxi call center. Available for iPhone and all Android based devices, the app can be downloaded from the respective app stores.

 In conjunction with the launch, a memorandum of understanding was also signed between Sunlight Unicablink and PT Express Transindo Utama Tbk in Indonesia. This agreement enables the taxi booking app to be used by both companies in their respective operating markets, so Malaysian travellers can use the Unicablink app in Indonesia to book Express taxis, while Indonesian travellers can use the Express Cab app in Malaysia to book Sunlight taxis.

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