Singapore's Aviato takes top prize in inaugural AirAsia AIRVOLUTION hackathon
AirAsia held its first ever AIRVOLUTION hackathon, with the goal of profiling AirAsia fans based on their digital social footprint to improve customer experience. At the end of the 18-hour event, Singaporean team Aviato emerged with the best solution to the problem – by piecing together real-time user profiles from Instagram pictures and likes to make for targeted offers of AirAsia destinations that reflect user interests.
Aviato comprises of Choo Yan Sheng, John Goh Choo Ern, Durwin Ho Hsu Tian, Albert Puah Beng Hong and Kevin Kwa Leung Boon. They were awarded the grand prize of RM25,000 in cash, 100,000 AirAsia BIG Points and five return flights to any AirAsia destination.
Nikunj Shanti, Chief Data and Digital Officer of AirAsia and one of the judges during the hackathon, said, “We were really impressed by the creative problem-solving and technical knowledge on display this weekend. The teams demonstrated some truly out-of-the-box thinking and we look forward to seeing more innovative ideas on how to make travel even better for our guests.”
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