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Samsung readies world's first Cinema LED Screen
By Michael Low & Liu Hongzuo - on 17 Jul 2017, 1:30pm

Samsung readies world's first Cinema LED Screen

Last week, Samsung unveiled the world’s first LED HDR cinema screen – jointly developed with Harman Professional Solution and Samsung Audio Lab. The Samsung Cinema LED Screen is 10.3m wide, with HDR picture quality and 4K resolution (4,096 x 2,160 pixels resolution).

Traditionally, cinemas rely on projectors, be it film or digital. The LED HDR cinema screen not only removes the projector from the cinematic equation, it also offers a peak brightness level of 146fL. That’s nearly 10 times that of standard projector technologies, allowing the display to work in brighter settings which in turn opens up alternatives beyond movie-screening events for the cinema itself.

To further push its technological advantage, Samsung implemented audio solutions offered by Harman. It includes speakers that border the display, Harman’s own audio processing technology, and JBL’s Sculpted Surround system.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said H.S. Kim, President of Visual Display Business at Samsung Electronics.

The LED HDR cinema screen was teased earlier this year, and it acquired its Digital Cinema Initiatives certification in May. This certification indicates that the display is 100-percent accurate with color representation, and it’s the first non-projector product to receive this mark.

The screen currently resides in Lotte Cinema World Tower, South Korea, as the 'Super S' theater.

Source: Samsung (Newsroom).