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Nokia Unleashes the Asha 501, a Highly Affordable Smartphone

Nokia Unleashes the Asha 501, a Highly Affordable Smartphone

Nokia recently announced a global initiative to unlock the sub-US$100 (~RM300) smartphone market for developers with the release of its Nokia Asha platform and the Nokia Asha 501, the first smartphone built for the new platform.

Developers that are eager to develop applications for the new Asha platform will have it easy. This is because the codes for this platform will not have to be re-written, allowing future smartphones based on this platform to re-use these applications.

With the announcement of this new phone, it looks like Nokia is forecasting a sales figure of 100 million units for the new Nokia Asha 501 over the coming years.

“We've seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” says Marco Argenti, Head of Developer Experiences at Nokia. “With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”

Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, GameLoft, Indiagames, Namco-Bandai and Reliance Games.

Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia in-App Payment tool.

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