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Nokia Malaysia Launches the Lumia 1520
By John Law - on 27 Nov 2013, 11:27am

Nokia Malaysia Launches the Lumia 1520

Gary Chan, Head of Marketing, Nokia Pan Asia, and Eda Lim, Head of Marketing, Malaysia & Brunei, Nokia (M) Sdn Bhd posing with the new Lumia 1520.

Nokia Lumia fans all around Malaysia can jump for joy as Nokia officially announced and launched its brand new 6-inch phablet, the Lumia 1520.

The Nokia Lumia 1520 is the company's first foray into the world of phablet-size smartphones and is also officially the world's first Windows Phone 8 phablet. To make it official was Gary Chan, Head of Marketing, Nokia Pan Asia.

"The Lumia 1520 brings industry-leading design, hardware and imaging innovation to a bigger screen." - Gary Chan

“The Lumia 1520 brings industry leading design, hardware and imaging innovation to a bigger screen,” Gary said. “With our first 6-inch Lumia smartphone, users will be able to enjoy a unique Lumia experience and make the most of the new apps like Storyteller, Instagram and Vine. Nokia Lumia 1520 also proves to be an excellent device for professionals due to its large screen size and Microsoft Office solutions.”

Let's get the obvious stuff about the Lumia 1520 out of the way. Inside the phablet, the Lumia 1520 is running on the latest Qualcomm Snapdragon 800 processor quad-core processor. This is a significant moment in Nokia history because before this phone, both Microsoft and Nokia had faced many difficulties and challenges in trying to get a quad-core processor into a Lumia device.

The Lumia 1520 is, in our minds, one of Nokia's best smartphones ever produced to date. For the first time in Lumia history, the Lumia 1520 features a 1080p Full HD (FHD) ClearBlack IPS display. The 6-inch form factor also makes the device perfect for viewing movies or looking at photos.

The company's PureView technology makes a comeback on the Lumia 1520 as well. Just to be clear: No, the Lumia 1520 doesn't sport the same 41MP camera that the Lumia 1020 adopted, but it's still equipped with a brilliant 20MP camera. PureView is merely the camera technology that is part of Nokia's initiative. On the level, this means that the Nokia Pro Camera feature is back on the phone, meaning that you can tweak the quality and settings of your camera before you snap that picture perfect moment.

One of the other initiatives that Nokia has taken is the implementation of app purchases to your phone bill, in addition to the usual credit card payment. Gary explains that the reason Nokia Malaysia is doing this is because that in Malaysia, credit cards are still considered a deterrent and that many Malaysians are reluctant to give out their credit card information online. With this implementation, Nokia Lumia owners need not worry as all purchases are directly added into telephone bill for the following month. At present, this service is only available for DiGi users. However, Gary has said that this initiative is not exclusive to one telco provider and that they are working with other telcos to bring this service to other Lumia fans.

When they played a Ning Baizura song on their MixRadio service, we didn't expect the REAL Ning Baizura to show up on stage.

The event also saw Gary introducing Nokia's MixRadio service. The service, which is a Nokia exclusive, allows Lumia fans to listen to music online and to download them directly into the Lumia 1520 if they like a particular track and if they want to listen to these songs offline.

During a supposed demonstration of the service, Nokia surprised us with a live performance from local Malaysian artiste Ning Baizura, as she appeared on stage to perform a couple of her songs for us all to hear.

Below are some of the specs of the Lumia 1520:

  • 6-inch Full HD ClearBlack IPS display
  • 2.2GHz Qualcomm Snapdragon 800 quad-core processor
  • 2GB RAM
  • 32GB Internal Storage
  • Expendable microSD storage (up to 64GB)
  • 4G LTE capability
  • PureView 20MP Auto Focus ZEISS optics (rear), 1.2MP HD Wide angle front-facing camera
  • 3,400mAh battery

Those who preorder the Lumia 1520 will also get a set of Coloud Boom headset.

The Nokia Lumia 1520 will be officially available in Malaysia in early December this year, first in the Klang Valley before eventually hitting the shelves all over Malaysia.

It will be sold at a price point of RM2,159. Those who pre-order the device with Nokia from November 24 to December 4 will also be entitled to an RM160 instant rebate and Coloud Boom headset. It will also be available in four colors: Black, White, Yellow and Red.

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