LinkedIn Announces Major Milestone
After just nine years of operation since 2003, LinkedIn now has over 187 million members globally and to notch another achievement in their belts, LinkedIn announced that it has surpassed one million members in Malaysia yesterday.
Thanks to the launch of the Bahasa Malaysia language site in 2011, LinkedIn saw a whole new generation of LinkedIn users locally. Professionals are building their professional profile, connecting with a global network, gaining relevant business insights and seeking out their dream jobs.
“This is an important milestone illustrating that Malaysians really understand the economic opportunity that lies behind online professional networking,” explained Clifford Rosenberg, Managing Director Australia, New Zealand & Southeast Asia at LinkedIn. “As our membership continues to grow, LinkedIn has become an avenue for Malaysian professionals to establish their online brand, gain insights, as well as find new business or career opportunities,” he added.
In recent years, Malaysia has been facing an increasing challenge for top talent due to the limited talent pool and Gen Y attracted by opportunities to work in other countries. With new members signing up at a rate that is faster than two new members per second globally, LinkedIn's global reach and scale can help professionals and companies in Malaysia connect opportunity with talent through its large, global network of resources and opportunities.
In line with Malaysia's national goal of tackling Vision 2020 aspirations, companies are also moving towards new ways to create a competitive, robust and resilient economy. LinkedIn's recently launched Talent Brand Index can benefit Malaysian employers to measure and benchmark the strength of their employer brand and improve their ability to attract top talent.
Besides that, many companies such as AirAsia, Axiata and Maybank have also been taking advantage of the LinkedIn Talent Solutions to take a more strategic approach to recruitment and retention.
“Axiata stands to benefit from the growth of LinkedIn members in Malaysia as it allows us to engage with highly skilled professionals in the telecommunications industry. We constantly source senior talent for our operations in various countries from the Asian region as well as globally to keep up with the rapid change in the demands of the industry,” said Darke M Sani, Group Chief Human Resources Officer for Axiata Group Berhad.
Companies such as Malaysia Airlines also realize the benefits of LinkedIn Marketing Solutions, as online social networks are now the new norm for Malaysians. According to a recent comScore report, social networking accounts for one third of all time spent online in Malaysia. This is where LinkedIn advertisements in Bahasa Malaysia can benefit local marketers, making it easier for members and business to share information and create messages that better resonate with their target audience, delivering more compelling and locally-relevant opportunities.
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