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Lazada TV is here, 'Riang Ria Raya' campaign offers up to 90-percent discount
By Bryan Chan - on 18 May 2017, 4:58pm

Lazada TV is here, 'Riang Ria Raya' campaign offers up to 90-percent discount

(From Left to Right): Andrew Gnananatham, Chief Marketing Officer of Lazada Malaysia; and Hans-Peter Ressel, CEO of Lazada Malaysia.

In an effort to give its customers a more interactive experience when shopping online, Lazada has announced its very own social commerce channel, Lazada TV. Going live tomorrow, May 19 (Friday), Lazada TV integrates live social content, as well as pre-recorded videos with your online shopping experience.

To kick off the service, Lazada TV will feature a series of live videos, including make-up tips, Raya recipes, and tech reviews from brands like Bosch, L'oréal, Softlan, Tefal and Unilever.

Here are some of the products that will go on sale during Lazada's Riang Ria Raya campaign.

As for the 'Riang Ria Raya' campaign, which will run from May 19 until June 30, 2017, not much has been revealed, except for the fact that there will be up to 90-percent discounts. The aforementioned brands will be taking part in this campaign, as well as Watsons and many more. During the campaign, one lucky customer will walk away with a brand new Perodua Axia that's sponsored by JBL, while others can win vouchers from Nestle, Senheng and Kelloggs.

You can get some retail therapy here.

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