Lazada Malaysia expresses confidence over eCommerce growth in the country
Earlier today, Lazada Malaysia held a panel discussion to talk about the exponential growth of eCommerce in the country.
The panelists comprised Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia; Nicole Tan, Country Director of Facebook Malaysia; Tuan Haji Nor Azizan bin Tarja @Tarjo, Group Chief Commercial Officer of Pos Malaysia Berhad; and Datuk (Dr.) Hafsah Hashim, Chief Executive Officer of SME Corp.
There were a couple of interesting observations that were made by the panelists during the discussion, such as how ‘social commerce’ is slowly becoming one of the driving forces behind the rise of eCommerce in Malaysia.
What exactly is social commerce, you ask? It’s when key opinion leaders (otherwise commonly known as social media influencers) start influencing your online purchasing decisions, whether through product placement, endorsements, or reviews. You’ve probably seen this on Instagram or YouTube before: someone holding up a beauty product and raving about how it has miraculously solved all skin problems known to mankind – that’s social commerce for you.
Let’s say for example that you do end up buying this particular beauty product, which is coincidentally only available on an eCommerce platform such as Lazada. Odds are, it will end up being a one-time purchase.
Which is why in attempt to create an ecosystem of repeat customers, Lazada Malaysia has added a bunch of new product categories onto its platform, including groceries, daily essentials, household products, as well as digital goods and services. That last category includes things like mobile top-ups, food vouchers, and even Steam wallet codes.
Also, Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia, mentioned in passing that Lazada will be launching a brand new version of its mobile application in a “couple of weeks” – something you might want to look out for if you frequently shop on Lazada using your smartphone.
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