IBM: Creative Colaboration And Transparency is the Key to Driving Innovation

IBM: Creative Colaboration And Transparency is the Key to Driving Innovation

According to a recent study conducted by IBM, it was discovered that nearly twice as many midmarket Chief Executive Officers (CEOs) feel that creating a more collaborative work environment with a higher level of openness and transparency will be the top priority for their establishments.

Adding on to this point, the report also indicated that Facebook, Renren, Twitter, Weibo, Foursquare and other social media are fast changing the way products and services are marketed to consumers. But despite this sudden surge in social media adoption, only five percent of midmarket CEOs are using social media platforms to connect with the individual consumer.

"Midmarket CEOs are establishing more open and collaborative cultures — in which employees not only connect more with each other and the outside world to innovate, but to reinvent themselves. Learning from each other, they stay ahead of the skills curve and open to change," said Vincent Ler, General Manager of General Business, IBM Malaysia.

Due to market pressure, currently, CEOs are looking for more employees who will thrive in an open and transparent working environment. These employees are comfortable with change; they learn as they go, often from others’ experiences.

Finally, mobility seems to be the agent for change as the report indicates that mobile commerce is expected to reach US$31 billion (RM98 billion) by 2016 and companies will need to take advantage of location-based services and new forms of commerce in which mobile is integrated into a consumer's multichannel experiences, tailored to the individual, to stay competitive.

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