Here's another new logo to look out for when buying your next 4K TV: HDR10+
20th Century Fox, Panasonic Corporation, and Samsung Electronics have announced updates to the associated certification and logo program for HDR10+.
The platform will soon be made available to content companies, UHD TVs, Blu-ray disc players/recorders, and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Licensees will get technical and test specifications the HDR10+ logo and its logo guide, as well as patents from the three companies directly related to the technical specification and the test specification. Certification for devices will be performed by a third-party, authorized testing center.
Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products. According to the press release, more than 25 companies spanning many different industries have already expressed strong interest in supporting the HDR10+.
For those hearing HDR10+ for the first time, you can see it an upgrade over the existing HDR10 format, which is currently being used on 4K Blu-ray HDR titles, streaming services, and Ultra HD Premium TVs. In a nutshell, HDR10+ brings dynamic metadata support to HDR10. This allows a compatible TV to adjust brightness levels on a scene-by-scene or even frame-by-frame basis for even better HDR performance. Since December 2017, HDR10+ has been part of the Ultra HD Blu-ray spec.
Amazon Prime Video is the first streaming service provider to deliver HDR10+, and Amazon has made the entire Prime Video HDR library available in HDR10+ globally. Warner Bros. Home Entertainment has also announced support for HDR10+ and will be providing HDR10+-enabled content to Samsung, Panasonic, and other HDR10+-capable 4K HDR TVs.