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DiGi Rewards Customers for Recycling Mobile Phones
By Jeremy Cheong - on 31 Dec 2012, 11:48am

DiGi Rewards Customers for Recycling Mobile Phones

Over the past few years, we have not only witness a drastic climate change but also countless natural disasters. Many say that this is how Mother Nature chooses to response to the many years of abuse and careless nature of humans. To address the important issue of climate change and tackle this global issue within its local sphere of influence, DiGi launched the Deep Green corporate initiative in 2008 and for 2012, they held a Deep Green Handset Recyling Campaign from August 1 to October 31, 2012.

DiGi Deep Green Handset Recycling Campaign Winner from JB, Ahmad Fairuzhab bin Abdul Rahim (right) receiving his prize from Samsudin b. Sujak of DiGi

In order to participate in this campaign, DiGi customers needed to drop off their unusable handsets at any DiGi Retail Centre or DiGi Store Express nationwide. Each handset submitted by customers entitled them to a small freebie and a secured entry in the lucky draw for the grand prizes.In total, there were three winners: Joan Yap Leng and Keow Wee King from Kuala Lumpur and Ahmad Fairuzhab bin Abdul Rahman from Johor Bahru, who walked home with the grand prize of a Samsung GALAXY Tab 8.9 preloaded with DiGi Prepaid SmartPlan worth RM25 and an additional RM100 reload coupon for their recycling efforts.

Joachim Rajaram, DiGi’s Head of Communications and Corporate Responsibilities said, “As a telecommunications operator in Malaysia, our biggest impact on climate change arises from energy consumption, hence the focus in managing DiGi’s carbon footprint to improve our energy efficiency. At the same time, we remain committed to addressing broader climate change and environmental impacts across our business. We work with external stakeholders like our customers to reduce their climate change and environmental impact in their engagements with us. The Deep Green Handset Recycling Campaign is just one of many ways DiGi is helping to raise awareness on climate change issues amongst our valued customers.”

”We constantly review our approach to ensure that key sustainability challenges impacting our business and society are addressed across our value chain. Our Corporate Responsibility approach is very much aligned to Malaysia’s national aspirations to extend the benefits of telecommunications and the mobile Internet to all Malaysians in a sustainable and responsible manner,” he added.

Keow Wee King (left) and Joan Yap Leng (right), winners of the DiGi Deep Green Handset Recycling Campaign from Kuala Lumpur

Keow, one of the winners from the Kuala Lumpur was pleasantly surprised by his win. He said, “I was delighted to receive the notification informing me that I won. When I came to drop off my old phone at the DiGi Centre, I did not do so with the intention of winning a prize. I just wanted to do my part for the environment and at the same time, de-clutter my home. Thank you DiGi for this great gift that I can enjoy with my family.”

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