The Amazon Go store lets you enter, take what you need, and go
Ever wondered what it would be like to go to shops, take what you want and just go back home? Amazon Go shops allow precisely that.
The idea is simple enough – you enter the shop by using your phone to tag yourself in using the Amazon app. A bunch of sensors and other tech will keep track of what you take off the shelves, and what you put back in, keeping track of everything you took with you when you walk back out the store. Everything that you took is then charged to your Amazon account.
Here’s what you can see on the Amazon Go launch website: “Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.”
This essentially creates a shop without a checkout queue at the cashiers which, as you’ve experienced yourselves, can be a massive pain in the regions where the sun doesn’t shine on. By eliminating these queues, people who just need a simple item or two can have a proper fast lane devoid of queues and those who are doing their weekend or holiday shopping can just get it done and over with without having to wait for others doing the same, with their trolleys of item quantities measured in the hundreds.
The Amazon Go shops will look just like any other shop, albeit without the cashier counters – you have your usual wide space, with shelves and items on them. The first of their kind will open next year in Seattle, and as always it is unsure if it will ever leave the U.S. For now, it’s still in beta and only open to Amazon’s employees.