Digital Cameras Guide

Sony Opens a Whole New World of Photography to Beginners

Sony Opens a Whole New World of Photography to Beginners

Kuala Lumpur, Malaysia – Sony Malaysia yesterday launched two new entry-level cameras that have been designed from the ground up to help budding photographers to take great shots. The two new models that were launched are the Sony SLT-A37 and Sony NEX-F3.

The Sony SLT-A37 features a 16.1-megapixel Exmor APS HD CMOS sensor, a tiltable LCD, an ISO range of 100-16,000, and the new Auto Portrait Framing feature. Thanks to the Translucent Mirror Technology, this camera is capable of shooting up to seven frames per second with Full-time Continuous Auto Focus.

The Sony NEX-F3, on the other hand, offers the same 16.1-megapixel Exmor APS HD CMOS sensor for great image quality, a 180-degree tiltable LCD screen for easy self-portraits, and a built-in flash for use in low-light environments.

Here are the Standard Retail Pricing for both cameras:

Model SRP (RM)
NEX-F3K (with 18-55mm lens) 1,999
NEX-F3D (with 16mm and 18-55mm lens) 2,399
NEX-F3Y (with 18-55mm and 55-210mm lens) 2,899
SEL 18200LE 2,799
SLT-A37K with 18-55mm lens) 1,999
SLT-A37Y (with 18-55mm and 55-200mm lens) 2,699
SAL 18135 1,599

The purchase of any of the above configurations will include an 8GB memory card, carrying case and a Sony Digital Lifestyle workshop voucher worth RM400.

For more on Sony, please click here.

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