HP Adds Additional Authentication Tool for Printer Inks

HP Adds Additional Authentication Tool for Printer Inks

Kuala Lumpur, Malaysia – HP has just announced that it will be implementing a new Mobile Authentication tool in addition to the original security seal with color shifting technology.

This new Mobile Authentication tool will see all new inks, starting December 2011, come with a printed QR code on both HP Original ink and toner cartridge security labels, which can be scanned using the HP eSupplies mobile app.

Upon scanning a valid label, a confirmation message will be generated while an invalid label will yield a warning message and a link for more information at www.hp.com/apac/nofakes.

For those not able to scan the codes directly, there will also be an alpha numeric code printed that users can use to validate their products at www.hp.com/go/ok.

“The new HP Mobile Authentication tool features an innovative technology that will better protect customers from fraudulent printing supplies,” said Bernard Chiang, Country General Manager, Imaging and Printing Group, Hewlett Packard (M) Sdn Bhd. “HP takes a proactive approach to alerting customers on how to identify counterfeit printing supplies. Through our anti-counterfeiting efforts, HP is determined to protect our customers and our brand.”

In conjunction with this new system, HP has also announced that its collaboration with law enforcement agencies, have lead to local police teams seizing 60,000 counterfeit supplies, along with various components used to make counterfeit HP cartridges.

“Our commitment to our customers is the driving force behind the vigilance of our anti-counterfeit team, as we understand how the sale of counterfeit HP products negatively impacts our customer and the HP brand. With counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product, but they instead receive a cartridge that provides them with inferior print quality at best and often times a cartridge that fails to perform at all,” said Jeff Kwasny, HP’s IPG Brand Protection and Anti-Counterfeit Manager.

For more information, please visit bit.ly/vQe9QO.